MICHMAN – ISRAEL’S LEADING PROVIDER OF NON-BANK CREDIT SOLUTIONS FOR BUSINESS
Non-bank credit is a quick, flexible, safe solution—an instrument of growth to ensure the proper continuity of your business's activities. An experienced management team helps match available credit alternatives to business specific needs promptly, without cumbersome red tape.
Our challenge was to freshen up the brand’s identity and create a visual language, new website and marketing tools. The chosen color palette conveys the idea of Security, accessibility and dynamism. In line with company values, the visual symbols denote excellence, ambition and growth.
We chose to go down a new branding road, breaking the convention of the generic credit solution sector, towards being the bearer of an inventive uncompromising standard through a total overhaul of look and feel translated into a full set of visual elements and messages.