This project won the Gold Award granted by Israel Brand Award 2022, one of several our firm has been honored to receive in recognition of our work on strategy and groundbreaking design.
Our body is our longest and most significant relationship with ourselves, it begins at birth and will accompany us throughout our lives. We have a responsibility to listen to the body, to love it and to care for it, to live a healthy life, to refine our senses, to experience power.
Altman is a leading nutritional supplement company. Altman is researching, developing and selling nutritional supplements, mineral vitamins and probiotics in one common goal to provide the body with healthy habits both in routine and in designated situations such as pregnancy, menopause, etc.
The nutritional supplement shelves are packed with dozens of products with strange and misunderstood products names, difficult to navigate or find what you need. When we re-branded Altman, we realized that while the field of dietary supplements is research-based and developed in the most advanced labs and therefore relies on serious therapeutic visibility, we nonetheless wanted to emphasize the most important thing – which is the sense of vitality and energy that fills you as you take care of your body and habits. Like a world suddenly washed away in color, there is a new joy and optimism that celebrates life.
This distinction underlies Altman's new language. Bacteria flasks under the microscope reveal a whole world, probiotics that turn into stains and vivid and joyous forms. In designing the series, packaging, website, and every marketing touch that Altman will be there painting the world with optimism.