With a starting point of three friends and a dream, Akram Dabach, a third generation of cattle growers in the Golan Heights together with his two friends; Ruben Bar and Tamir Anib, established “Meat Point”- a boutique meat shop and online store, based on their shared passion for high quality food and friendship.

We took the lead in developing the strategic approach along with the naming, branding, logo and web design.

With the objective of bringing into life the scents of the Galilee together with the joy of cooking and rich flavors, we created unique prints of herbs and vegetables which were incorporated into the graphic language. The blend of a strong vivid color pallet with the wild distinctive hand writing, created the baseline for a warm and inviting yet high-end interior design.