ENTER is an innovative start-up whose vision is to ensure the Jewish people remain a dynamic, diverse, global community that is united, secure, and inclusive. It was founded in 2019 by renowned philanthropist Charles Bronfman together with Dr. Jeffrey Solomon and a coalition of prominent foundations and recognized leaders from Israel and the Diaspora. By bringing together a plethora of existing Jewish organizations with different agendas, structures, and leadership, ENTER seeks to bridge the growing gap between Jews in Israel and the rest of the world.
Through its three primary axes of activity, namely Education, Public Awareness, and Measurement, it aims to create platforms for communication and socialization at the community, personal, and even the professional levels.
We were asked to design a whole package of brand identity elements that would represent these ideas, which is why we chose a flag, a classic symbol of peoplehood and unity, as the basic element used across all media. The flag has 3 stripes, like the E of ENTER, inviting all Jews to join in, and each segment of activity is also indicated by a section of the waving flag.