Mobileye is one of the most influential start-ups in the world, with an estimated value of 15 milliard USD.  Developing vision-based driver-assistance systems, providing warnings for collision prevention and mitigation. It is also the leader of the autonomous driving revolution, holding a true mission to put an end to people dying in car accident.

Embarking on a long strategic process incorporating a collaborative brand workshop, we took the lead in building the new branding for Mobileye.

We learned that the end user is not familiar with  Mobileye, as the product is seamless and effortless. We used this insight to our advantage and searched for the unique, effortless, minimal solution, just like the product itself.

The outcome is an accurate visual concept to best articulate the product, incorporating a smart grid hinting to the systems screens and the way the system operates, a “to the point” icon illustrating the field of vision and super clean fonts.