The First International Bank of Israel is the fifth largest bank in the country. Its commercial base consists primarily of large corporate clients as well as individuals looking for a bank specializing in investments.

Multiple advertising materials and agencies promoting to different audiences caused a distorted and disordered graphic language. We took the lead of cleaning up the mess, redefining the language and building a new easy to apply grid, as well as a clear hierarchy and guide lines.

The outcome is a refined premium look, incorporating a personalized hand-written signature alongside formal text. We tightened up the color pallet, took the yellow appearing in the logo and introduced it to a contemporary deep dark blue.

With a new-found clarity and confident tool kit, any type of media can be tackled successfully.