The First International Bank of Israel is the fifth largest bank in the country. Its commercial base consists primarily of large corporate clients as well as individuals looking for a bank specializing in investments.

Multiple advertising materials and agencies promoting to different audiences caused a distorted and disordered graphic language. We took the lead of cleaning up the mess, redefining the language and building a new easy to apply grid, as well as a clear hierarchy and guide lines.

The outcome is a refined premium look, incorporating a personalized hand-written signature alongside formal text. We tightened up the color pallet, took the yellow appearing in the logo and introduced it to a contemporary deep dark blue.

With a new-found clarity and confident tool kit, any type of media can be tackled successfully.

First Bank
of Israel

Investing in

Read More
Page Reader Press Enter to Read Page Content Out LoudPress Enter to Pause or Restart Reading Page Content Out LoudPress Enter to Stop Reading Page Content Out LoudScreen Reader Support