All living creatures—plants or animals—are made up of pipes. The veins, arteries and capillaries in our bodies form intricate networks, without which, there can be no life.

For 60 years, Golan, a company born in Kibbutz Mevo Golan, has been producing such vessels—from waterpipes that supply homes all the way to large-diameter industrial lines for transporting hazardous materials. It’s equipment enables movement and flow in volcanic areas, through glaciers, oceans as well as in urban industrial areas. For this purpose it has established important partnerships with other companies around the globe.

The visual idea behind the design language, which serves the entire company on all its marketing platforms worldwide, is to mark a virtual artery against the backdrop of breathtaking landscapes in extreme climates and conditions. The new logo, based on the brand's assets, is a drop that forms the letter G, whose turquoise color was taken from the mythological Golan Israel logo, displaying a main artery at the center. 

Thus, in building clear rules for the language, down to the smallest detail, the visual aspects come together to present a strong, stable brand, that is innovative and ready for the future.