Transparency and public funding are two high profile trends in today’s businesses, and so the stage was set for a new insurance company, aiming to break the insurance industry’s rules, by providing a sane alternative.
Libra is just that. A new bureaucracy free, trustworthy and transparent insurance company, offering fair services on digital platforms, and in which for the first time ever its customers are partners in the company’s profits.
We took the lead in positioning, naming, identity creation and corporate design to ultimately enhance the brand philosophy – partnership, fairness and integrity. We chose the name "Libra" as a symbol of equality and justice, reflecting the brands values and commitment.
We delivered a focused, clear and confident brand, bringing to life the new mentality of integrity.