Milky is a cult classic with legions of loyal millennial fans who won’t give up the perfect combination of chocolate pudding and whipped cream.

It is a bold, surprising adventures brand, but the graphic language and design were outdated.

We stripped back and rebuilt the new branding evolution that stays true to Milky, by developing a clear tool kit making it easy to bring out the fun and surprising Milky vibe.

Vibrant colors were added to the color pallet, popping up against the iconic purple and the fresh white cream, a unique pattern, inspired by the signature whipped cream, and a new alter ego font were invented. Together with fresh photography styles Milky is now good to go.