This project won the Silver Award granted by Israel Brand Award 2022, one of several our firm has been honored to receive in recognition of our work on strategy and groundbreaking design.
The challenge here was in creating a new international brand of wholesome skincare products for babies and children—a complete line worthy of our most precious possessions.
BOTAO is the answer for parents seeking clean natural dermo cosmetics and who insist on product quality, effectiveness, and a great sensorial experience.
From early infancy through childhood, BOTAO seeks to deliver uncompromising quality in the product, its components, and its relationship with the consumer, focusing on a largely unfulfilled niche market. Who better than mother nature, with its rich, wonderfully diverse resources can enwrap our babies, offering them protection from harmful substances?
BOTAO believes the best way to raise children and promote their development was designed by nature itself. That is why the entire line uses formulations that are 100% natural, perfect to the touch, and whose pleasant scents show nature due respect while giving all its goodness to our babies.
The word botao means bud in Portuguese, a sound that also hints at botany. The tagline we chose, Grow Naturally, embodies the brand's beliefs. The O logo symbolizes the circle of life, and the leaf above it is reminiscent of nature. The neat graphic language has soft pastel colors that are joyful, childlike, and can be used for a range of products. On the packaging, we made sure the imagery of the natural ingredients adds information and clarity. A unique language for social media and a website were also part of the project.