The world’s first convenience store and classic American brand, has landed in Israel and Shake Design is thrilled to be part of the launch. 7-Eleven, a global leader in its sector, with presence in 4 continents, aims to enhance the customer experience with smart, colorful venues and a wide variety of options for customers to choose from.
We started with the global brand book and language, from which we took the main elements. but then we added our own creative touch. We combined lines, shapes and backgrounds in 7-Eleven’s distinctive shades of red, orange with lively pictures that highlight the quality and freshness of the products. Like in the cute messages we printed under the lids of the coffee cups, or the lines that turn and become ice cubes, we achieved a viby, youthful effect in every single execution. We gave the various options available in the store cool names such as Love on Top(pping) ( for the Ice cream cup ) and Eat Swipe Repeat (for wipes), to name a few examples, because we believe fun is in the details!
The store decor and all the merchandising signage, create a multi-sensory experience that will make every visit unique. Come see for yourself and grab a treat!