An established manufacturer of steel cans shines the light on its innovativeness.
Caniel is a producer of top quality steel cans for the food, beverages, personal care, and chemical industries. In its 100 years of history it has undergone major transformations,
In a world that gravitates towards eco-friendly thinking and development, converting to metal packaging is one of the simplest, easiest, and most economical alternatives for whoever cares about our earth. Caniel wished to shift the focus of their message in this direction. But as we dug in deeper into the company’s operation, we discovered its true strengths lie elsewhere.
We were captivated by the management team’s passionate description of Caniel’s unique innovation practices, embedded in every stage of their operation. The Innovation Accelerator they have in place is a process that begins with a customer’s problem or special request, and results in the development of ingenious solutions, quickly translated into prototypes, materials selection, and scaled up for mass production. All this takes place in incredibly short times vs. the industry standard.
So together, we chose to go down a new branding road that would break the image of a generic can maker, to the bearer of the novelty standard with a total overhaul of the look and feel, translated into a full set of visual elements and messages.
It’s all about transition. About the flow. It’s about leading in the green revolution.