Created by a foodie entrepreneur seeking to bring to the market an urban cross category brand of hand crafted food, made to one’s order and then sent to their doorstep.

We took the lead on positioning, naming, identity creation and packaging design to ultimately enhance the brand philosophy – to deliver the best nature can produce, food that is good for body and soul.

We named the concept – beyond good taste.

Clean brand identity which is expressive and reflective of the project itself, incorporating raw authentic materials. The logo and packaging are clean and simple yet urban and modern using natural, real materials such as craft paper and recycled glass bottles. All with high environmental awareness.