For many years cookie has been the leading brand for cooking bags, what turned it into a generic name for the entire category. Together with the famous bags, cookie has other cooking and baking products, but all in all the brand has limited SKU’s and needed help popping from the shelf.
Strategically we redefined cookie as “your personal helper” providing shortcuts that make life easier.
The existing heavy colors, turned it into a happy fun dominant packaging color. The photos are of light food, easy on the eye and in the kitchen. Just like the brand itself.