Decades of research on the dead sea shore, combining the power of science with the understanding of the elements of nature. Ahavas’ earth is the Dead Sea, using its elements to create innovative products to stop time, bringing consumers a youthful radiance, lit from within. 

For AHAVA's 30 years anniversary we created a special limited-edition line of products, redefining beauty. Inspired by women all around the world, we believe that beauty has no age, no size, no color and no boundaries.

Celebrating the beauty of diversity, we chose up-and-coming artists to portray their own notion of beauty: Sofia Bonati, Tali Yalonetzki, Sharon Targal, Shira Zafrani, Roman Gulman, and Lena Ravenko.