In a perfect world, kids would receive all the nutrients they need from the food they consume, but in todays modern routine that’s a difficult goal to achieve.
Yomi is a well-known brand of gluten and preservative free vitamins, developed to fill nutritional gaps in various ages and situations.
Our mission was to update the packaging and the loved bear character appearing on it. In a well thought, sensitive process we developed an up to date brand character, with a new identity as a boy-bear-friend who has super hero powers, such as protective abilities during the winter, extra special focus capabilities or ways to strengthen the immune system.
As the brand imbodies two product lines, we created a colorful lively distinctive design for the daily products alongside a more low-key design for the therapeutic ones.
Sometimes all you need is a small change to make a big difference. The result is a fun and appealing identity, pulling the whole range together and making it visible from a shelf view.