With so little time available- time for ourselves, for family, for friends- it’s very hard to choose what to do with it. Meet a friend at a café? Run a bunch of errands and tie elusive loose ends? Treat ourselves to shopping or a restaurant? The Azrieli Group, Israel’s leader in its sector, offers all of these alternatives, in one place and at the same time. Its new branding illustrates this perfectly, emphasizing the strengths of a corporation that’s been on the scene for four decades, after building the first indoor mall in Israel. Azrieli’s pioneering initiatives have been instrumental in shaping a unique local style for work, shopping and pleisure.

The visual language consists of the iconic logo’s three basic colors- red, blue and yellow- through which every single image wears Azrieli's core identity. This versatile branding system allows for convenient use of design elements to clearly convey the wide range of activities and services each individual mall offers its visitors. This makes up the infinite language associated with the brand, its values and the unique experiences it provides. Azrieli Malls are much more than just a place for shopping and errands, they’re a perfect combination of shopping-entertainment-fun-food bliss.

Just like the visual design, the “Azrieli Time” reflects the company's values and goals, reinforcing its advantages- quality time alone or together, with friends or family, a quick escape from reality to a simpler, more pleasant world, even if only for two hours. At Azrieli you can use your little free time wisely, making it worthwhile and meaningful. You can choose what you want to do and who you want to be with. That's how it is when everything you're looking for is in one awesome place.


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