In a bold move, Israel Discount Bank decided to discard their ten-year-old communication system and go off in a new, disruptive direction.

When asked about what they thought the bank offered them, customers of branches as well as those who use mainly on-lline banking, all gave similar answers: they prefer Discount because of its personalized service, friendlier attitude, and willingness to help in every way. 

No customer is taken for granted, that is what inspired us in this fresh approach.

From the fonts, created specially for the bank, to the playful copy lines, the messaging stands out within the sector and beyond. Every execution combines playfulness as well as strait forward approach.