Soltam is a cooking ware brand established in 1950, known for its high-quality products.

As competition started to rise, causing the market to shift towards fun designed based products rather than professionalism, Soltam took the opportunity to reinvent itself.

Research showed that high performance and long-lasting endurance is what consumers most value in their cooking ware. After 70 years of experience, this was a perfect fitting to Soltam core values leaning on heritage, expertise and technology.

We repositioned Soltam as “The professional creator of long-life cast steel products”.

Together with the image of hand crafted products enfolding exceptional long-lasting quality cooking ware.



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AfterBefore View Before
AfterBefore View After

Taking cues from the world of wine heritage, where older means better, we brought to life the brands inner soul in the body of an artist.

That became a key visual to the new Soltam identity.

The soul
of an artist

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