Titulim is the leading brand mothers trust to keep their babies fresh and dry. It is such a strong brand, that it has become the generic name of its category—a synonym for disposable diapers in Israel. Titulim have always been the sound, safe, reasonable choice for mothers. Comfortable for the baby. Premium quality. Great value for money. 

The former Titulim baby, a well liked character, was sketched 10 years ago out of very basic lines. A sort of freeline baby for easy-going moms who rather than being overly obsessive were keen on enjoying motherhood. 

Now after a decade, a new baby has been born: more fun and confident, with a stronger personality. Our new baby is busy with various activities in its special, imaginary world. Though still an illustration, it’s got a cuter, more expressive face. A fresh, chubby, assertive baby. 

Instead of playing with conventional baby stuff, in its new world—anything is possible—sailing, riding, flying… We’re letting this child flourish and ride the waves of fantasy and creativity. 

A freer baby. In constant motion. Exploring the world. Just like babies do.