Tel-Hai Academic College, the northernmost academic institution in Israel, is located in the heart of the Eastern Galilee, surrounded by breathtaking landscapes.
As part of a significant transformation from a private college into a university, there was a need to develop a new visual language—one that communicates research excellence and a unique, diverse learning environment across its various programs, extending beyond the campus into any space or setting.
With a new logo and a rich color palette that, on one hand, establish strong brand recognition for Tel-Hai in the public sphere, and on the other, allow clear differentiation between departments, academic programs, and key messages within the marketing language. Through a distinctive visual approach that adds depth and spatial framing, the language adapts seamlessly to every environment in which the university operates.