Creating a new design language system for Tadiran Group Lighting Brand. Tadiran Group is one of the leading Israeli brands of home appliances refrigeration and air conditioning, now launching a new line of improved sustainable light bulbs.

We designed a unique illustration language, using a clean and minimalistic style combined with a dynamic shadows of energy. Our Inspiration was capturing the energy of thunder and lightning. Creating a trail of energy that is generally invisible, to show how powerful and long-lasting this new technology is.

Tadiran
Let there
be light

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Tadiran
Shines
through

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