Creating a new, premium, up and coming brand of flavored sparkling water for young and urban partygoers.

The Objective was to design an entirely new and savvy brand system expressing a super cool, young and colorful, fashionable and urban lifestyle. The ability to choose for yourself, your personal flavor and style is a corner stone of this new brand- each flavor has several designs to choose from, that extends beyond  beverage brand to fashion accessories, swimsuits ,beach-towels and more.

Our graphic solution was to develop an expressive and impactful graphic treatment, that corresponds with one’s desire to make a fashion statement.

The graphic illustration style is artistic and abstract, to reflect the spirit of the brand.

The result is a distinctive look for the whole collection, which was later used on fashion and accessory products sold online.

 

Pixie
Breaks the
rules

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