Israel Aerospace Industries, known today as IAI, is a well established, highly respected player in the global defense arena. Founded over seven decades ago and currently employing about 15,000 people, the company develops, manufactures and supplies some of the most advanced air, space, naval, land, cyber and homeland security solutions to defense forces around the globe. 

IAI operates through various subsidiaries, which has eventually resulted in a multitude of graphic symbols and styles in their communication materials. Senior management asked us to help bring everything together under a single, stronger, more precise brand identity. The complexity of modern warfare requires ingenuity, innovation, coordination, integration, and communication between forces, people and devices. 

Our answer is a consistent but versatile language expressing not only IAI’s formidable technological edge but also the high degree of integrability between a wide range of systems.

Connecting the Dots is the new language, both figuratively and visually. We shaped these dots into a unique microcosmos. Dots form grids, paths, icons, working well in static images or video animations, opening up endless ingenious possibilities. They are clear and effective across all media, making it very easy to represent the different business units and product categories and how IAI connects between them.