Since the 1960s, Haifa Group has led a global revolution, pioneering efficient plant nutrition solutions, and ushering in the era of automated fertigation and the use of potassium nitrate as a fertilizer. Haifa operates production sites in Israel, France, and Canada. Its 17 commercial subsidiaries serve growers in over 100 countries.  
While still delivering groundbreaking crop nutrition and fertilizer efficiency solutions, Haifa’s strategic focus is to help farmers bring about economic, social and environmental sustainability.

Haifa’s management entrusted us to create new branding that showcases technology, innovation and quality, yet stresses sustainability as the underlying value.  Precision Agriculture, key for the future of our planet, requires precision branding. 

An array of materials and layouts are the new stage on which each type of product, solution, crop, application, climate, etc, is presented. 
Our flexible language features top views of agricultural areas in organic shapes of different sizes and colors, as a basis for the grid. A rich palette represents the zest and juiciness of all the crops grown with Haifa. The visuals are more human, less scientific, speaking advanced tech, so Haifa’s marketing teams can combine these elements across all platforms: social media, ads, printed or digital materials, exhibition stands and brochures. Even when presenting Haifa’s new app, its innovative tech features are shown along with the people who use it. 

We’re proud to have created a neat, modern language with the grower at the center.