Elita is a premium food brand built on creativity, passion, and an uncompromising commitment to quality. As the brand expands into new categories, including lifestyle and hosting products alongside a private-label selection of unique Asian-inspired foods, it required a refreshed identity that reflects its bold and sophisticated essence.
The new branding draws directly from Elita’s dynamic and refined personality, blending style, innovation, and a deep love for food and hospitality. The design approach focuses on elegance with a playful edge, combining a modern color palette, minimalist illustrations, and carefully crafted messaging to create an engaging and immersive brand experience.
Beyond the visual identity, we developed an unboxing experience that turns every package into a moment of discovery—reinforcing the brand’s values of taste, style, and creativity. With a cohesive and distinct presence, Elita is now poised to redefine the Israeli food scene.