Following its acquisition by Hamat two years ago, ZIV Kitchens approached us again. They sought to refresh the branding language we designed a decade ago, to one that will carry the company into the next successful phase. A leader in innovation and quality, ZIV wished to differentiate and highlight its premium quality while stressing the unique features of its offerings. As kitchen-building decisions go, brand communication must target end consumers as well as the designers and architects.

The main concept is to “make kitchens come true”. The kitchen has taken on a whole new meaning in our lives. It has become central to our homes, with lots of resources going into making everyone’s fantasies come true: innovation, gadgets, technology, Ingenious elements and materials with new properties. The new visual identity we created stems from new insights combining:
The Kitchen  – its layout and general features
The People – architects, designers, carpenters,
and those who actually use the kitchen
The Materials and Technology – countertops, hinges, touch elements, lighting, in short, a whole world of expertise and innovation.

To this end, we started by giving the logo a more stylish, elegant look, with rounded, softer corners, just like the new kitchen elements that are curvier, with fewer sharp edges, and in sophisticated tones of earth colors. We created graphic grids for use in stories, posts, ads, promos, social media, the website and showroom displays. One example is the special metal signage that sits on the corners of the kitchen furniture in the showrooms, pointing out the innovative elements and options available for each kitchen model. We also designed metal frames where the staff can easily hang posters or cards to show the inspiration of each design as well as its functionality.