Dr. Samuelov is a well known importer and distributor of homeopathic, organic, natural cosmetics, and both OTC and RX pharmaceuticals. Four years ago the company entered the pharmaceutical market, focusing on clinically proven drugs based on organic ingredients only: OTC products for the relief of cold symptoms and a prescription medication for treating depression.
Our challenge was to freshen up the brand’s image, reinforcing the fact that Dr. Samuelov’s organic botanical medicines are effective, reliable, clinically tested treatments that meet FDA and GMP standards. We thought hard about how to build a connection between science and nature, medication and wellbeing, mutual respect and innovation. Our inspiration finally came from the Yin and Yang concept of dualism, where seemingly opposite forces are actually complementary, interconnected, and interdependent in the natural world. This symbol, combined with the S of Samuelov, and a simple green leaf, eventually formed the new logo and the tagline: Dr. Samuelov—Better Pharma.