Our Mission was to help make a family business based mainly on manufacturing baking products and dry goods sold in the north of the country, into a premium food brand with a rich portfolio targeting every Israeli home.
DAVIDOVICH fully controls the product’s composition, grinding process, and enrichment—strong credentials needed to become a boutique bakery within the broader market. For the first time in 65 years, and now run by the 4th generation, this well established company is transforming its operation and undergoing a branding revolution.
Not a single grain can turn out less than perfect. Each one has a meaning. Each flake. Each breadcrumb. There is no such thing as a plain or inferior product. Simplicity means quality. Period. Each grain leaves a mark. A seal of quality.
The brand is consolidating its core values, while at the same time turning to new categories and unique products that are clearly recognizable across all platforms. As we write, products wearing a completely new look are appearing on shelves around the country.
We kept the well known wheat stalk icon and embedded it in the letter "d". The signature reaffirms the tradition of this dynasty, its values and seal of quality. Product lines have distinctive colors, in a celebration of variety and richness. Pictures of the main ingredients reinforced with additional texts and visuals, ensure consumers can clearly and easily identify each variant.
All this marketing activity is supported by the launch of a new website and cool digital assets on social networks.