Hayotzer Winery is a family, boutique winery which firmly believes wine is a work of creative art representing the person who made it and place where it is grown. This exciting venture is a unique partnership between one Israel’s finest and most experienced winemakers, French born Philippe Lichtenstein and Israel’s oldest family of wine.
The winery was founded in 1847 in the Old City of Jerusalem. Today eight generations later it remains the oldest and one of the largest family wineries in Israel.
We designed the new winery branded as a masterpiece of winemaking. For us This unique art is the ultimate inspiration for the branding system, naming, changing logos and packaging.