Strauss has officially launched Cow Free, its new line of next-generation dairy alternatives, marking a significant strategic step into the future of plant-based innovation. The launch introduces a fresh portfolio of milk-free products crafted to deliver the taste, texture, and nutritional experience consumers expect—without relying on traditional dairy. With a focus on quality, sustainability, and modern lifestyle needs, Cow Free positions Strauss at the forefront of the rapidly growing alt-dairy category, reinforcing the company’s commitment to pioneering better, smarter, and more responsible food solutions.