The Hot News on Cheetos!
Cheetos doesn’t really need to be introduced, as it’s one of the most popular and well-known snacks in the Israeli market.
Strauss decided to expand its local flavor portfolio, which is broader worldwide. This required a rebranding to carry it from 4 flavors to ten or more. And that’s where we came in!
Cheetos people feel comfortable having fun, being spontaneous, just like Chester, the iconic cheetah, who’s been part of the brand’s personality for years. The main message is – Be who you are.
In Israel, Cheetos targets mostly Cheese lovers. So we looked for a clear, strong grid that could accommodate lots of flavors and a fun design the whole family can identify with, while complying with global brand guidelines.
The Flaming Hot series, which also came from abroad, is great news for spicy snack lovers! In order to create uniformity between all the spicy flavors, we created a totally blazing flame strip. Don't say we didn't warn you!